Your company is launching things, sponsoring events and winning deals—but the market barely knows.
DONE-FOR-YOU LINKEDIN AUTHORITY FOR B2B EXEC TEAMS
YOUR COMPANY'S
BEST STORY IS
HIDING IN YOUR
LEADERS' HEADS.
Get B2B leadership teams known on LinkedIn for their real thinking—in their own voice, tied to what the business is actually doing.
Your executives give me one interview a month. GRIT handles the strategy, writing, scheduling and publishing.
30 minutes. Two LinkedIn posts in your voice. Yours to keep, zero strings.
INPUT 01What your
business is
doing
business is
doing
INPUT 02What your
leaders
believe
leaders
believe
THE POST
(the only place we write from)
Strategy before posting•One connected story•Real voices, not templates•Built with consistency•Strategy before posting•One connected story•Real voices, not templates•Built with consistency
SOUND FAMILIAR?
YOUR BUYERS ARE DECIDING
WHO TO TRUST. ARE THEY
HEARING FROM YOU?
Leadership says “we should be posting more.” Three months later, nobody is.
Your marketing team makes great content. It just never makes it into your executives’ voices.
You tried a ghostwriter. The posts sounded like anyone.
Your leaders have real expertise, but their LinkedIn presence doesn’t show it.
THE GRIT DIFFERENCE
IT'S NOT THAT YOUR
LEADERS HAVE
NOTHING TO SAY.
The strongest message isn’t missing. It’s usually hiding in a leader’s head. We draw it out, connect it to the company story, and shape it in their voice.
“I DON'T HAVE
TIME.”
The post you mean to write after the conference is still a note on your phone. It's been weeks.
The fix: One 30-minute interview a month. That's the whole ask.
“I'M NOT A
WRITER.”
You can hold a room for an hour. But give you a blank post and it comes out stiff, or it never comes out at all.
The fix: You talk. GRIT catches the exact words and shapes them into posts.
“WHAT WOULD
I EVEN SAY?”
You have opinions you share in the car, in the hallway, over dinner with customers. They just never make it online.
The fix: Ask the questions. The answers are already in your head.
NONE OF THIS MEANS YOUR STORY ISN'T WORTH TELLING.
ONE STORY. THE WHOLE TEAM.
YOUR LEADERSHIP.
YOUR COMPANY.
YOUR PEOPLE.
People trust people. A company page posting an update reads like a bulletin board. A leader telling you what they think reads like a conversation.
TWO INPUTS, ONE STORY. MOST VENDORS ONLY SEE PART OF IT.
What mattersGhostwriterAI on its ownJunior marketerGRIT
Knows what your business is doing—Only if you feed it●●
Knows your leaders’ real thinking●Only if you feed it●●
Knows your marketing plan—Only if you feed it●●
Connects the whole leadership team——Partly●
What you getSounds like your leader, not a marketerAccurate words, without contextKnows the plan, but not the whole storyThe whole story, from the whole team
Most vendors get handed the press release. I’d rather be in the room when the story is still taking shape.
THE STORY ENGINE
STRATEGY FIRST.
THEN A MONTHLY
RHYTHM.
A clear position sets the direction. Then interviews, writing and publishing keep your team present—with a connected story, not disconnected posts.
UP FRONT · STRATEGY
01
Position first.
Clarify what each leader—and the company—should be known for.
02
Define the point of view.
Shape the signature beliefs and content pillars that make each voice distinct.
03
Connect to the business.
Bring leadership thinking together with the marketing plan and company calendar.
EVERY MONTH · THE ENGINE
04
Plug into the business.
Align with your marketing lead on what’s coming and what matters now.
05
Capture the thinking.
A live interview gives us the real words, stories and points of view.
06
Build, publish and sharpen.
About eight posts a month per leader, in their voice. Scheduling, publishing and quarterly reporting handled.
“
The job was never to invent a story. It was to connect the one that was already there.
THE GRIT APPROACHBUILT FOR GROWTH-MINDED B2B TEAMS
CLEAR SCOPE.
STEADY MOMENTUM.
A focused LinkedIn program for leaders who have a real point of view—and a team ready to help bring it to market.
Need leads next month? This isn’t a lead-generation promise. It’s a consistent way to build awareness and trust over time.
THE STORY ENGINE
For each leader
- Positioning, POV and content pillars
- One live monthly interview
- About 8 posts a month in their voice
- Scheduling and publishing, handled
Across the team
- One connected story, tied to your calendar
- Quarterly report
- Async access on Slack
Starting at
$5,500/mo
The Story Engine
Company page add-on$2,500/mo
Thoughtful work, built one layer at a time.
OPTIONAL ADD-ON · $2,500/MO
YOUR COMPANY PAGE,
ON THE SAME STORY.
I run the company page too, so it echoes your leaders instead of running on its own track. Still planned with your marketing team—just off their plate.
THE FREE EXEC STORY SESSION
TRY IT BEFORE
YOU BUY IT.
One 30-minute conversation. Two LinkedIn posts in your voice. Yours to keep, zero strings.
- 01
Book 30 minutes. Nothing to prepare.
- 02
We talk. I follow the thread that makes you lean in.
- 03
Two posts. Use them, tweak them, or keep them.
No pitch on the call. Just a real conversation and two posts to keep.
GOOD QUESTIONS
OFF THE
RECORD.
Isn’t this just ghostwriting?
A ghostwriter takes dictation for one person. GRIT starts with strategy, draws out the story live, ties it to what the company is doing, and builds it across the leadership team. It’s a marketing system, not just writing.
What happens in the free exec story session?
It’s one 30-minute conversation. You get two LinkedIn posts in your voice to keep, with no strings attached.
What does the monthly program include?
The Story Engine includes positioning, point of view and content pillars; a live monthly interview; about eight posts a month per leader; scheduling and publishing; one connected team story tied to your calendar; a quarterly report; and async access on Slack.
Can you run our company page too?
Yes. The company page is an optional add-on, planned alongside your marketing team so it echoes your leaders rather than operating separately.
Will this generate leads next month?
The program is designed to build awareness and trust through a consistent LinkedIn presence. It isn’t presented as a short-term lead-generation guarantee.
A NOTE FROM GRIT
THE STORY
WAS ALREADY
THERE.
Fifteen years of writing for executives, turned into a system. Strategy first, then a monthly rhythm. It’s the step most people skip, and it’s what separates this from ghostwriting.
The job was never to invent a story. It was to connect the one that was already there.
No grit, no growth. — GRIT
Connect by emailYOUR EXECS SHOW UP. GRIT DOES THE REST.
THEY HAVE THE
MESSAGE. YOU HAVE
THE GRIT.
Your leaders already have a story, a strong opinion, a moment worth talking about. Let’s help them put it into words.
Start a conversation